Staples attributes annual sales increase to Web, mobile investments

Share this content:

Staples full-year 2011 sales increased 2% year-over-year to $25 billion, while net income grew approximately 12% to $985 million, the company said Feb. 29. Updates to the website and the development of new mobile apps drove this growth, said Ronald Sargent, Staples's chairman and CEO in an investor's call.

Total company sales in fiscal Q4 2011, which ended Jan. 28, remained flat at $6.5 billion compared with the fiscal fourth quarter of 2010. Net income in the quarter increased 3.2% year-over-year to $284 million.   

“Throughout 2011, we made big investments in to improve customer experience and to accelerate growth,” said Sargent, during the call. These investments included new mobile apps for iPhone and Android devices, a tablet app and a revamped site design that included proactive chat capabilities, he said.

“We built momentum throughout the back half of the year,” said Sargent, regarding changes to “Customer acquisition improved (and) our customer conversion rate also increased as a result of these investments.”

Staples' North American retail operation reported $9.6 billion in sales for the fiscal full year, a 1% increase compared with the prior fiscal year. Fourth-quarter sales for the North American retail unit increased 2.7% to $2.6 billion, compared with Q4 2010.

The company's North American delivery business reported $10 billion in sales, an increase of 2.1% compared with full fiscal year 2009. In Q4 2011, the North American delivery business generated $2.5 billion in sales, the same as in Q4 2010.

Staples's international business saw a sales increase of 2.7% year-over-year to $5.3 billion during FY 2011. Fourth-quarter sales dropped 4.6% to $1.3 billion compared with Q4 2010.

Mike Miles, president and COO of Staples, attributed poor international business performance in Q4 to the economic crisis in Europe.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above