SPSS to Form New CRM Division
The division's flagship product will be CustomerCentric, enterprisewide analytical CRM software.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.