SPSS to Form New CRM Division
The division's flagship product will be CustomerCentric, enterprisewide analytical CRM software.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is future, one pundit predicts.