Sportsman's Guide Finds Good Hunting on the Internet

Share this content:
The Sportsman's Guide Inc., South St. Paul, MN, reported yesterday that sales during the first quarter totaled $43.7 million, up 5 percent over the same period last year.


Net earnings were $957,000, a 22 percent increase from $784,000 last year.


Gregory R. Binkley, president/CEO, attributed much of the increase to higher online sales.


"Our strong first-quarter 2003 results were due in large part to higher levels of Internet-related sales, which were approximately 34 percent of total sales for the quarter, compared to 27 percent in the first quarter of 2002," he said. "In addition, catalog sales increased slightly over the same period one year ago despite a planned reduction in catalog circulation."


Catalog circulation in the first quarter was 11.3 million compared with 11.8 million in first-quarter 2002. The company mailed nine catalog editions consisting of three main catalogs, three Buyer's Club Advantage catalogs and three specialty catalogs during the quarter ended March 31, 2003, compared with 11 catalog editions for the same quarter in 2002.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here