Spin Media Expands Direct Mail Sampling Program

Share this content:
Spin Media, Hauppauge, NY, a firm that specializes in placing advertising in the laundry rooms of multi-unit dwellings, is expanding a direct mail sampling program in which marketers can mail trial-size products directly to the residents of the buildings. Spin Media president Michael Smith, who started the company about two years ago, said the sampling program has been in a limited test for several months and is now being rolled out nationally. He said the program reaches about 7.5 million households in 43 states.


Lists can be segmented by market and according to dwelling type, such as dormitory, military barracks or family housing. Advertisers in the program include detergent companies and other packaged-goods manufacturers.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above