Spectra Products merges with Take 5 Solutions

Share this content:

Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.  

Spectra Products will retain its brand but will be repositioned as a Take 5 Solutions business unit. Anthony Aquino, president and CEO of Spectra Products, will remain with the company as president of Spectra. He will report directly to David Thornbury, Take 5 Solution's CEO.

Kinderhook Industries will retain a majority interest in Spectra and all of the company's employees will be retained and remain in Johnson City, N.Y., said Lofquist.

“The merger really expands our multichannel marketing solutions,” he explained. “This gives us access to in-house products and services we wouldn't have otherwise. The synergy is just right.”

Spectra Products offers full-service direct marketing and media services capabilities, including a specialty in statement inserts.

Take 5 provides multichannel marketing, trigger, compiled and direct response data and mobile technology services.

The merger closed on Sept. 20.

Earlier this month, Take 5 acquired Ireland-based app-development firm Digital Reach Group.

“We are looking at other companies that hopefully we can close on in the last quarter of 2011,” said Loquist.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here