Specialty Catalog Set to Go Private

Share this content:
Specialty Catalog Corp. said its stockholders approved and adopted a merger agreement to take the company private through a sale to Specialty Acquisition Corp., a corporation formed by several of the company's "substantial" shareholders.


The holders, other than Specialty Acquisition Corp., of Specialty Catalog Corp.'s common stock will receive $3.75 per share in cash immediately before the merger, which is subject to closing conditions including the consummation of financing transactions.


South Easton, MA-based Specialty Catalog is a direct marketer targeting niche consumer product categories through several catalogs. It markets women's wigs and hairpieces through its Paula Young catalogs. The company also offers African-American women wigs, hairpieces, apparel and related products via its Especially Yours catalogs.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here