Something special

Share this content:

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to  make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet. The company's Times Square, New York billboard, which launched on New Years Eve, will be interactive for the first time this year. Consumers can text their weight-loss goals to shortcode NEWYOU and have them displayed on the Nasdaq board and online. Visitors to also can take an online wake-up call quiz to jumpstart their diet and design their own plan. Also, they can opt in for e-mails and product samples, post their own wake-up call moments or read others at a Special K Yahoo group site.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above