Simpro introduces IVR platform for DRTV

Share this content:
Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV.

Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.

“We have a lot of clients that want us to answer calls for infomercials, but the challenge is how you manage them and staff them with the different times that the commercials air,” said Tony Nadra, president of Simpro. What this does is it automates the entire process and provides a blended solution, so when the agents are busy the automation takes over, and there's no loss of revenue because the customer information, including shipping and payment, is captured.”

Nadra said the Wearable Towel is one of the Simpro clients using the new tool.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here