Silhouettes, Partner

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Plus-size clothing cataloger Silhouettes has entered into a partnership with to create an online shopping boutique exclusively for Silhouettes apparel and accessories.

The e-tail effort is the latest attempt by both Modestyle and Silhouettes to co-brand each company on their respective sites. The companies also agreed to reciprocal banner advertising and list service announcements.

Silhouettes is part of Hanover Brands Inc., the business-to-consumer subsidiary of Hanover Direct, Weehawken, NJ.

Modestyle is a fashion and beauty online magazine and e-commerce site for women who wear clothing size 12 or above. It is owned jointly by Lewit & LeWinter Inc. and Freedom Interactive Media Inc., both of Irvine, CA.

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