Sierra Trading Post Launches Hot Deals Catalog

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Multichannel merchant Sierra Trading Post recently launched a catalog called Hot Deals.

Sierra Trading Post, Cheyenne, WY, purchases overstocks and closeouts from hundreds of brand names and sells them via three retail stores, seven catalogs and at up to 70 percent off retail prices.

Hot Deals' point of difference is that everything in the catalog is priced between $1 and $99.95.

All of the company's titles are targeted to consumers with active lifestyles and include offerings from brand names such as The North Face, Merrell, Ecco and Patagonia.

Sierra Trading Post has an annual catalog circulation of more than 55 million.

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