Siebel, Experian Ally on Customer Data Solution

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Siebel Systems, an e-business software provider, and Experian, a provider of information solutions, yesterday announced a strategic alliance to deliver an integrated suite of e-business software that provides companies with a real-time view of their customers.


As part of the alliance, Experian, Orange, CA, intends to integrate its customer data integration and authentication solutions with Siebel eBusiness Applications.


Siebel Systems, San Mateo, CA, provides e-business application software that permits multichannel sales, marketing and customer service systems to be deployed over the Web and through call centers, field representatives, reseller channels, retail and dealer networks.


Truvue, Experian's customer data integration technology, helps companies integrate information from disparate corporate databases and multiple channels to achieve a single view of each customer. Truvue technology also provides real-time access to Experian's information, such as current address, name and lifestyle data.


Experian's e-series suite of products enhances, verifies and authenticates a consumer identity entered into a Web site, call center or point-of-sale terminal for online purchases and other transactions.


The combined solutions will link Experian Truvue and the e-series suite with Siebel eBusiness Applications, providing companies with a single, comprehensive and accurate view of their customers across all channels.


The alliance includes joint development, marketing and collaborative sales programs. As part of the alliance, the companies will deliver packaged solutions and services targeted at the financial services, communications and retail industries.


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