Shoshana Zilberberg-Winter Joins ShopWiki as CMO

Share this content:

Shopping search engine ShopWiki has named Shoshana Zilberberg-Winter as the company's first chief marketing officer to head up ShopWiki's first major marketing push and oversee the evolution of the shopping search engine's brand identity and user experience.

Ms. Zilberberg-Winter comes to ShopWiki, New York, with nearly 20 years of marketing experience, most recently as lead marketer at Audible.com. There she was responsible for branding and product marketing, as well as customer acquisition and retention.

She re-branded and repositioned Audible.com and developed a multichannel acquisition strategy that drove double-digit growth quarter after quarter. Under her leadership, content revenue for the site nearly doubled year after year.

Prior to Audible.com, Ms. Zilberberg-Winter worked in the online media group at Cablevision Systems as the Director of Interactive Product Marketing, where she helped to develop the strategies and interactive products that support their core broadband services.

From 1997 to 2000, she was senior vice president of marketing for social networking site sixdegrees, a company she co-founded that was sold in 2000 for $125 million.

Ms. Zilberberg-Winter also served as group PR director for Snapple at Kirshenbaum Bond + Partners, and worked on campaigns for brands like Bausch & Lomb, Ray Ban and Saratoga Spring Water, among others. She has a B.A. from New York University.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above