Shop.org enters affiliate arena for holidays

Share this content:

Shop.org, which claims credit for coining the term Cyber Monday, launched a site for shoppers looking for e-commerce deals the Monday after Thanksgiving weekend.

The www.cybermonday.com site has nearly 400 retailers posting holiday promotions and special deals starting Monday, Nov. 27, and lasting throughout the Christmas holiday season. Mall Networks powers CyberMonday.com.

"We're hoping that it'll serve for consumers as a central location for Cyber Monday sales and promotions," said Scott Silverman, executive director of Shop.org, the online unit of the National Retail Federation, Washington.

"It's just been launched. It's the first year, [and] we have modest expectations in reaching out to consumers," he said. "But from past experience we know there's a lot of media opportunities, and we wanted to take the opportunity to steer consumers to CyberMonday.com."

The site features holiday discounts from merchants like Nordstrom, Barnes & Noble, Best Buy, Bloomingdale's, Amazon.com, Lands' End, J.C. Penney, Old Navy, Petco, Avon, GNC, Sears, Nextel and TiVo.

Based on trends, Shop.org considers Cyber Monday the official start of the holiday shopping season. The association expects holiday e-commerce sales to surpass last year's totals, mainly due to retailers targeting at-work consumers with lunch-hour specials and savings deals.

Part of the sales generated from the Web site will be donated to the Ray M. Greenly Scholarship Fund, which offers scholarships to students keen on a career in e-commerce. Mr. Greenly was a vice president at Shop.org until he passed away from cancer last year.

"Shop.org becomes an affiliate, and all the commissions we get go to the Ray M. Greenly Scholarship Fund," Mr. Silverman said.

A recent survey by Bigresearch for Shop.org claims that 61 million people will shop from work this holiday season, up from 51.7 million last year.

According to the survey, 50.7 percent of consumers with online access at work plan to do some holiday shopping over the Internet, up from 44.7 percent. Young adults with Internet access at work are the most likely to shop, with 71.5 percent of those ages 18-24 and 66.4 percent of those ages 25-34 planning to buy or browse online from work over the holidays. Employers find most employees shop during lunch hours or before and after work. n

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above