sees 100 percent growth rate in 2006

Share this content:

Multi-merchant e-commerce site hit 100 percent growth in revenue year over year in 2006, with a record traffic level of 7.75 million unique visitors in December, according to Nielsen//NetRatings.

For the year ending Dec. 31, 2006, grew its user sessions by 53 percent, and increased its returning visitor rate by 68 percent year over year and its repeat buyer rate by 23 percent.

"Consumers told us that they feel comfortable buying from merchants they may not know but who participate in a multi-merchant marketplace that guarantees customer satisfaction," said Ken Goldstein, CEO at, Monterey, CA.

The average order value grew by 8 percent last year. In addition, added 4 million products to its marketplace during 2006, bringing the total number of products offered close to 10 million.

Since sales are on the rise, plans to build its brand, add user interface enhancements and enhance customer interactions, according to Mr. Goldstein. E-commerce veteran Mondy Beller has come on board to help steer these new initiatives as the new senior vice president of marketing.

The shopping brand also plans to continue investing in multi-merchant functionality, and will be at next week to meet with prospective merchants.

Expect to see continued growth from for years to come, Mr. Goldstein said.

"We have invested heavily in solidifying selected merchant partnerships during the past couple of years," he said. "Our future investments will keenly focus on perfecting our vast multi-merchant functionality, adding premier brands and investing in strategic partnerships that drive demand and brand awareness … Also keep an eye on our initiatives in partner and affinity marketing."


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above