chooses Bazaarvoice for user reviews

Share this content:

NEW YORK - tapped word of mouth marketing firm Bazaarvoice for user reviews, joining other clients like MSN, and

Bazaarvoice, Austin, TX, uses the SyndicateVoice platform to feed customer ratings and reviews to major consumer portals and shopping comparison sites.

"Our first priority is always the customer experience," said Ken Goldstein, CEO of "From all the data we've seen, that experience is significantly enhanced by customer reviews.", Monterey, CA, is an online marketplace that organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all.

The SyndicateVoice service aggregates and feeds customer ratings and reviews to major consumer portals and shopping comparison sites and allows retailers to place these reviews onto multiple sites.

SyndicateVoice also allows participating portals and shopping comparison sites to extend the reach of their brand by syndicating their original review content to retailers on the Bazaarvoice platform.

Bazaarvoice clients own all ratings and review content generated from their customers. Each client chooses whether or not to share its customers' reviews across the SyndicateVoice Network, or can pick and choose which portals and shopping comparison site partners can receive their review feeds.

"The power of community online is clearly dramatic, and many consumers find great comfort in the opinions of other individuals with shared interests," Mr. Goldstein said. "Shoppers tend to deem the opinions of other shoppers as unbiased and thus both valuable and dependable."


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above