Shoe Carnival chooses 22squared as AOR

Share this content:

Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process.

Shoe Carnival chose 22squared to replace its existing agency Adamson Advertising after looking at two others, including C-K. The new agency will work with the retailer to create a multichannel advertising campaign around the shoe brand.

“Rather than just creating ads, we looked at their business holistically, trying to understand the in-store experience,” said Kevin Keith, SVP & director of brand development at 22squared.

Shoe Carnival operates 298 footwear stores in more than 25 states and expects to continue to grow its presence in 2008.

The advertising win comes with a $25 million budget and will focus on the back-to-school season, launching in August. It will include TV, print, online as well as in-store and out-of-home advertising.

“The campaign begins with the store and move outwards,” Keith said.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here