Sharper Image Sales Slip 3% for December

Share this content:
Sharper Image Corp., San Francisco, reported yesterday that total company sales for December fell 3 percent to $93.6 million from $96.9 million the previous December.


Total store sales rose 7 percent to $65.8 million from $61.7 million in December 2000. Comparable store sales fell 4 percent for the month. However, excluding the phenomenal Razor Scooter sales from the prior year, comparable store sales increased 5 percent.


Catalog sales dropped 18 percent to $17.1 million from $21 million in December 2000. Internet sales plummeted 24 percent to $10.8 million from a $14.3 million figure that had represented a 48 percent increase over December 1999. Internet sales for the month excluding auction sales fell 12 percent.


Total sales for the first 11 months of the company's fiscal year dropped 7 percent to $358.5 million from $384.6 million. Total store sales fell 8 percent to $220.1 million from $238.4 million. Comparable store sales fell 16 percent year-to-date. Excluding last year's Razor Scooter sales, comparable store sales dropped 4 percent.


Catalog sales increased 3 percent to $92.4 million over the prior year's $89.9 million. Internet sales fell 18 percent to $46.1 million from the previous year's $56.2 million, which had represented a 119 percent increase over the 1999 figure. With online auction sales excluded from the comparison, Internet sales year-to-date fell 3 percent.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above