Service Extends Marketing Materials to Agents Worldwide

Share this content:
Longwood Software Inc. has enhanced its TagTeam service, which allows companies to create an online library of marketing materials.

TagTeam lets sales agents, retail partners and marketers access digital files of photographs, ad copy, catalog sheets, Power Point presentations and e-mail campaigns for reuse. In a hosted version of the service, the company employees or business partners log onto a secure Web site to get the files. Companies also can have Longwood install the software on their server and create their own library site.

Enhancements to TagTeam include letting employees receive e-mail notifications when their company makes sales or marketing moves that might affect their job roles. Another addition lets a consumer request catalogs or more product information via e-mail. The e-mail can be tracked to show which consumers viewed the offer.

Added TagTeam features also help large companies support their retailers' marketing efforts. Retailers can pull images from a manufacturing partner's catalog for newspaper ads, for instance.

"The retailers won't have to put in a phone call and have someone on the other end look and look for the right image because it will be right there online for them," said Scott Richardson, president of Longwood Software, Maynard, MA.

The 4-year-old service has been revamped each year and has drawn some big-name clients. New Balance's worldwide sales force has been pulling images of new shoe products from the library to introduce them to local retail store managers. Meanwhile, Dunkin Donuts stows 215 images of its bagels, donuts and coffee to give its 1,400 franchisees more marketing options.

The hosted version of TagTeam costs $3,000 to set up, with an additional monthly fee of $500 to $3,000, depending on the number of employees who will use the service. The software license starts at $30,000. Each version takes one to seven days to implement.

Visit for more information.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above