Sephora renews Acxiom contract

Share this content:

Sephora has added two years to its integrated digital marketing contract with Acxiom, marking an effort to grow the beauty retailer's loyalty program and improve its e-mail communications.

Acxiom has been powering Sephora's digital communications since September 2005, helping the company send e-mails to millions of online subscribers. Acxiom and Sephora have also worked closely on building Sephora's loyalty program, Beauty Insiders. Using Acxiom's Impact platform, Sephora has been creating personalized e-mails, segmenting consumers by beauty profiles for personalized offers.

“We chose to renew our contract because of their customer service and their product offerings,” explained Tiffany Lei, marketing director for Sephora. “Impact not only allows us to serve personalized content dynamically, but we can do it on our own in-house, giving us full control of our e-mail program.”

Sephora has also applied Acxiom technology to its shipping confirmation e-mails, changing them from plain text transactional statements to dynamic HTML messages.

“Sephora is a very brand-conscious organization,” noted Tim Suther. “What it recognized is that every point of interaction with the customer is an opportunity to engage the brand. Just because your e-mail is confirming the order doesn't mean you can't also take that opportunity.” 

Lei said that Sephora is considering enlisting other brands in the Acxiom family, but would not disclose which.

“We are focused on growing our new loyalty program, Beauty Insider, and enhancing the personalized experience to Sephora.com and our e-mail program,” she said.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above