Selligent Merges With StrongView

Share this content:

Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Selligent's Andre Lejeune
Selligent's Andre Lejeune

Selligent, a growing force in marketing automation in Europe, announced it will merge with StrongView to form a company dedicated to omnichannel campaign management in both the B2B and B2C sectors. No financial details were disclosed about the deal, which was engineered by HGGC, the private equity firm that owns both companies.

The deal marks a concerted effort on the part of Selligent to become a force in the U.S. The company assumed a high profile at the Direct Marketing Association's &THEN show, and the combined entity will carry the Selligent name. In Europe, Selligent made a name for cross-channel integration among B2C companies the likes of Audi, ING, Kinepolis cinemas, and Samsung.

StrongView, the former StrongMail, is a longtime provider of email solutions and is expected to strengthen Selligent's chops in omnichannel campaign management. StrongView also has deeper roots in B2B businesses.

“We are thrilled to further enhance our software solutions with the addition of StrongView's powerful email marketing capabilities,” said Selligent CEO Andre Lejeune in a press release. “As one company, we will be very well-positioned to provide brands in Europe and the U.S. with efficient and effective always-on consumer-first marketing.”

Serving as chairman of the new company will be HGGC CEO and Managing Partner Rich Lawson, who added that the VC firm was “excited to bring our investments in Selligent and StrongView together to create a global marketing technology powerhouse.”


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above