Selligent Merges With StrongView

Share this content:

Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Selligent's Andre Lejeune
Selligent's Andre Lejeune

Selligent, a growing force in marketing automation in Europe, announced it will merge with StrongView to form a company dedicated to omnichannel campaign management in both the B2B and B2C sectors. No financial details were disclosed about the deal, which was engineered by HGGC, the private equity firm that owns both companies.

The deal marks a concerted effort on the part of Selligent to become a force in the U.S. The company assumed a high profile at the Direct Marketing Association's &THEN show, and the combined entity will carry the Selligent name. In Europe, Selligent made a name for cross-channel integration among B2C companies the likes of Audi, ING, Kinepolis cinemas, and Samsung.

StrongView, the former StrongMail, is a longtime provider of email solutions and is expected to strengthen Selligent's chops in omnichannel campaign management. StrongView also has deeper roots in B2B businesses.

“We are thrilled to further enhance our software solutions with the addition of StrongView's powerful email marketing capabilities,” said Selligent CEO Andre Lejeune in a press release. “As one company, we will be very well-positioned to provide brands in Europe and the U.S. with efficient and effective always-on consumer-first marketing.”

Serving as chairman of the new company will be HGGC CEO and Managing Partner Rich Lawson, who added that the VC firm was “excited to bring our investments in Selligent and StrongView together to create a global marketing technology powerhouse.”

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above