Multichannel Marketing: Top trends, analysis, news
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.