The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
Parents turn to brick-and-mortar retailers for their back-to-school shopping.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.