Instead of thinking about channels first, marketers need think about customers and outcomes.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
It turns out the secret to a seamless customer experience is data.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.