Multichannel Marketing: Top trends, analysis, news
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
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