Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

Tapad Takes it to the Streets

Tapad Takes it to the Streets

Tapad hit New York's sidewalks with its cross device identity message

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

Steve Froehlich is a lifelong nonprofit fundraiser who leads a team responsible for $530 million in annual revenue for St. Jude Children's Research Hospital.

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