From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.