Multichannel Marketing: Top trends, analysis, news

Multichannel Scoop

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

Hungry for growth, the QSR is connecting with millennial customers on and offline.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

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