The online wine retailer's strategy incorporates different flavors and depths.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.