A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.
In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.
Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show
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