Multichannel Marketing: Top trends, analysis, news

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Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

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