Multichannel Marketing: Top trends, analysis, news

Multichannel Scoop

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

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OneTouchPoint

OneTouchPoint

OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...