Multichannel Marketing: Top trends, analysis, news

Multichannel Scoop

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Getting Personal Across Channels

Getting Personal Across Channels

Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.

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OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...