New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.
The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.
Enhancements allow global users to automatically operate the system in their native languages.
Customers are ultra-connected, so marketing outreach and interactions also must be.
The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.
Even more believe that companies delete negative critiques of their products and services online.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
The widely recognized measure of purchase intent tumbles again after plummeting in October.
Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...
SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies ...
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.