U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

But promising signs ahead.

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

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