Multichannel Marketing & E-commerce: Latest Headlines

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

Focus On: E-commerce

Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

Delivered: Birthday Greetings

Delivered: Birthday Greetings

What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Download Our Essential Guides

Opinions

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Are You Integrated?

Are You Integrated?

Web, Social, or Mobile? All of the Above

Web, Social, or Mobile? All of the Above

What Influences Customers Most?

What Influences Customers Most?

Making Love to Big Data With Attribution

Making Love to Big Data With Attribution

The Marketing Journey Begins With Customer Knowledge

The Marketing Journey Begins With Customer Knowledge

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.