Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

But promising signs ahead.

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

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