Multichannel Marketing: Top trends, analysis, news

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Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is future, one pundit predicts.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

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OneTouchPoint

OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...