Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Getting Personal Across Channels

Getting Personal Across Channels

Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

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