Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

But promising signs ahead.

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Relive the 2017 Marketing Hall of Femme

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