A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
The family owned pet store redesigns its website to bring the in-store experience online.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.