Multichannel Marketing: Top trends, analysis, news

Multichannel Scoop

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

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OneTouchPoint

OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...