The cable company's advertising and sales division aims to show businesses that cable is anything but static
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
The home appliance manufacturer uses storytelling to connect with consumers.
The paint manufacturer aims to brighten up Main Street by applying a fresh coat of VOC
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
How the high-tech leader got its marketing and tech teams to rally around a common goal
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...
SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
