Multichannel Marketing: Top trends, analysis, news
A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.
In tracking journeys across on- and offline channels, the Acxiom unit assigns consumers single CustomerLink numbers.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
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