Multichannel Marketing: Top trends, analysis, news
Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
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