Sears.com Adds Casual Male's Big and Tall Apparel

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Casual Male Retail Group Inc. and Sears, Roebuck and Co. launched Casual Male's big and tall apparel on sears.com, the two companies said yesterday.


The Casual Male big and tall clothing section of sears.com features sportswear, active wear and apparel basics in hard-to-find men's sizes and includes brand names such as Levi's, Dockers, George Foreman Comfort Zone and Reebok.


Sales at sears.com rose more than 40 percent in 2004 over 2003, the companies said. In September 2004, Sears launched apparel on sears.com with proprietary and private-label brands including Apostrophe, A/Line, Lands' End, Covington and Structure, and added more brands in spring 2005. Later this year, sears.com will add athletic footwear along with new brands of apparel, footwear and accessories such as Latina Life.


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