Sears to open e-commerce center in Chicago

Share this content:

In a move intended to add vitality to its e-commerce operations, Sears Holdings Corp. said Dec. 7 that it will create a new E-commerce Development Center in downtown Chicago next year.

The new department will be located on the fourth floor of Sears' flagship store on State Street. The Hoffman Estates, IL, multichannel retailer chose this location in order to be able to recruit more easily from the city's pool of e-commerce talent as well as its colleges and universities.

It is anticipated that the center will eventually employ up to 100 skilled IT employees.

Sears' recent e-commerce strategy has included launching micro-Web sites targeting a niche audience with editorial content and merchandise from all three of the company's retail divisions: Sears, Kmart and Lands' End.

The most recent example is a site at www.ReadySetHoliday.com, which is intended to help make life easier for moms during the busy holiday season. In August, Sears introduced SimplySearsCollege.com, which was designed to help make the transition to the first year of college easier for both freshman college students and their parents.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above