Sears to open e-commerce center in Chicago

Share this content:

In a move intended to add vitality to its e-commerce operations, Sears Holdings Corp. said Dec. 7 that it will create a new E-commerce Development Center in downtown Chicago next year.

The new department will be located on the fourth floor of Sears' flagship store on State Street. The Hoffman Estates, IL, multichannel retailer chose this location in order to be able to recruit more easily from the city's pool of e-commerce talent as well as its colleges and universities.

It is anticipated that the center will eventually employ up to 100 skilled IT employees.

Sears' recent e-commerce strategy has included launching micro-Web sites targeting a niche audience with editorial content and merchandise from all three of the company's retail divisions: Sears, Kmart and Lands' End.

The most recent example is a site at www.ReadySetHoliday.com, which is intended to help make life easier for moms during the busy holiday season. In August, Sears introduced SimplySearsCollege.com, which was designed to help make the transition to the first year of college easier for both freshman college students and their parents.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here