Sears Settles Lawsuit With Former Cardholders

Share this content:
As many as 2.3 million former Sears credit cardholders will receive discount coupons from Sears Holdings Corp. under a settlement filed by the retailer, according to several published reports Friday.


The settlement pertains to a lawsuit brought by former Sears credit cardholders that accuses Hoffman Estates, IL-based Sears of violating the Fair Credit Reporting Act by pulling credit data when there was no permissible purpose, according to the reports. Their source was the settlement filed Aug. 16 in federal court in Riverside, CA.


Sears will give discount coupons of $10 to $15 to individuals whose credit data the retailer retrieved after it had closed and sold their accounts, the reports said. The filing reportedly indicates that as many as 2.3 million people may be entitled to participate in the settlement.


A spokesman for Sears told reporters that the company settled to avoid costs of further litigation and admitted no wrongdoing.


The settlement involves individuals with Sears accounts that were closed and sold to collection agencies between Oct. 1, 2002, and May 31, 2003, and whose credit information the retailer obtained.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above