Sears offering personalized product recommendations

Share this content:

Sears Holdings has started offering and customers personalized product recommendations using technology from Richrelevance.

“Personalized product recommendations will benefit shoppers by helping them more easily find the products they are looking for and discover other relevant products that they might not have known we offer online,” said Imran Jooma, VP of direct commerce at Sears. “This partnership enables us to create a more relevant and personalized online shopping experience, which we expect to have a significant impact on increasing customer satisfaction and loyalty.

Richrelevance's platform analyzes shopper behavior to customize each shopper's online experience from homepage through checkout. It analyzes more than 15 distinct types of consumer shopping behavior to predict which products are relevant to which shopper, using a multialgorithmic approach. Attributes analyzed include a shopper's previous purchases, key search terms and specific brand-preferences.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above