Sears loses lead marketer to HP

Share this content:

Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.

Gerstein's last day at Sears will be May 7. He will officially take his new post in mid-May, according to an HP release.

Gerstein will succeed Satjiv Chahil, who retired earlier this year. HP maintains a consulting relationship with Chahil, the company release said.

When contacted, Kim Freely, director of communications for Sears Holdings, said Gerstein is "leaving for personal reasons."

The retailer said it is actively searching for a replacement. Scott Freidheim, EVP of operating and support business units for Sears Holdings will help fill the role in the interim.

Gerstein joined the marketer in July 2007 as the CMO for its Sears, Roebuck and Co. unit. A year later, he was promoted to CMO of Sears Holdings when Maureen McGuire resigned the CMO post. Mark Schneider remains the CMO of Kmart.

Sears Holdings Corp. operates 3,900 retail stores in the US and Canada. Kmart and Sears Holdings merged in March 2005.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here