Sears, Latina Magazine Team on Apparel Line

Share this content:
Sears will launch an exclusive apparel line for Hispanic women this fall with the help of an integrated marketing campaign. The effort will include in-store signage, direct mail, magazine inserts, newspaper inserts in English- and Spanish-language publications, fashion makeovers and a presence on sears.com and latina.com, the retailer said yesterday.


Latina Life apparel is a joint venture between Sears, Roebuck and Co., Hoffman Estates, IL, and Latina Media Ventures, New York, the publisher of Latina magazine.


The line, which will debut in 425 Sears stores and have a presence on sears.com, will consist of apparel, footwear and handbags influenced by the style of Hispanic women. Items will include form-fitting animal print faux fur jackets, ruched paisley skirts and metallic shoes with rhinestone embellishments. The line will be available in sizes 2-20 and will be priced from $36 to $79 per item.


The Hispanic market represents more than 13 percent of the U.S. population, and its income has grown dramatically in recent years, according to a statement from both companies.


The brand will be extended to include costume jewelry and other accessories next spring.


In other news from Sears, nine Kmart stores nationwide have started selling Kenmore-branded appliances and Craftsman tools and lawn mowers. Stores also have a kiosk where shoppers can order roofing, cabinets, countertops and other items from Sears Home Improvement Product Services. Kmart Holdings Corp. recently merged with Sears to create a new company, Sears Holdings Corp.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above