Sears, Kmart launch digital, local advertising program

Share this content:

Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

The LocalAd program offers information on local stores, available products and current sales. Consumers can view current ads on SearsLocalAd.com and KmartLocalAd.com.

“People over the years have grown to love to shop through circulars,” said Aiello. “This program allows somebody to have the experience based on the way they prefer to shop. It gives you the benefit of finding sales items in your local store that wouldn't launch in circulars nationally.”

Shop Your Way Rewards members will be able to see the local ads one week in advance of general consumers. They will be able to collect rewards points on all purchases made from the LocalAd program.

Aiello said Sears Holdings designed the program in-house.

To promote the program, Sears Holdings will launch a marketing campaign that includes traditional media, digital ads, search ads, emails and social media placements, Aiello said.

“The hyper-local approach is where customers are telling us to go,” he said. “The local approach will manifest in many different ways. The local model and mobile offerings allow you to drill down specifically to your store. Customers don't want to pay for shipping and they don't want to wait.”

Sears Holdings named Monica Woo VP and CMO in August.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here