Sears expands online offerings

Share this content:
Sears retools into five units
Sears retools into five units

Sears.com has significantly expanded its offerings across several categories, including prints and frames, music, books and software. As a result, Sears.com has nearly quadrupled the number of products available on the site.

“We want Sears.com to become a key online resource for all entertainment and home needs, in addition to the quality appliances, tools and apparel for which we are already known," said Imran Jooma, VP of e-commerce at Sears, in a statement about the new offerings.

In December, Sears.com partnered with Alliance Entertainment Corp. to offer movies and music to online shoppers and the site now houses more than 250,000 titles. Last month, the site expanded its For the Home Online Store by partnering with ArtSelect.com to offer customers a complete art gallery and custom frame shop online that features more than 300,000 image options.

Also last month, Sears.com partnered with Baker & Taylor to bring an assortment of more than 600,000 books to its site. And, in February, a downloadable software store was launched as a co-branded site hosted by Digital River. Customers can purchase and immediately download to their PC or laptop software programs ranging from finance, games, security and system utilities.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above