Sears expands online offerings
Sears retools into five units
Sears.com has significantly expanded its offerings across several categories, including prints and frames, music, books and software. As a result, Sears.com has nearly quadrupled the number of products available on the site.
“We want Sears.com to become a key online resource for all entertainment and home needs, in addition to the quality appliances, tools and apparel for which we are already known," said Imran Jooma, VP of e-commerce at Sears, in a statement about the new offerings.
In December, Sears.com partnered with Alliance Entertainment Corp. to offer movies and music to online shoppers and the site now houses more than 250,000 titles. Last month, the site expanded its For the Home Online Store by partnering with ArtSelect.com to offer customers a complete art gallery and custom frame shop online that features more than 300,000 image options.
Also last month, Sears.com partnered with Baker & Taylor to bring an assortment of more than 600,000 books to its site. And, in February, a downloadable software store was launched as a co-branded site hosted by Digital River. Customers can purchase and immediately download to their PC or laptop software programs ranging from finance, games, security and system utilities.