Searching for (any) good tidings

Share this content:

Retail industry coverage gets the busiest during booms and busts, as speculators gobble up brands when things are good and companies hemorrhage personnel and brands when things are bad. It should come as no surprise that 2008 fits into the latter category.

The news started out bad early on, as several catalog and Internet retailers hit the skids. Things worsened as banks tightened the screws on retailers, but the bottom didn't really fall out until autumn, when consumer confidence – which had shown remarkable resilience up until then – plummeted.

Retailers didn't lose all hope, however. The most forward-thinking continued to innovate, with social networking and mobile marketing strategies standing out.

The grand finale —the holiday shopping season — began with several big questions looming.

Would Thanksgiving weekend sales help consumers shake off the doldrums? Would online sales actually deliver? What if holiday sales are as bad as some are predicting? As has been widely acknowledged, several retailers currently are in vulnerable positions. The holiday season may be the last straw for some.

-Chantal Todé

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above