Scotts Miracle-Gro to shut down Smith & Hawken

Share this content:
Lawn care products manufacturer The Scotts Miracle-Gro Company said it will cease operating its Smith & Hawken business by the end of the calendar year. Orders via the Web site, catalog and call center are being discontinued effective July 9, and all stores are expected to close within six months.

Scotts had initially pursued plans to sell the upscale garden products catalog and retail business.

“After discussions with several potential investors over the past 12 months, it became obvious that shutting down the business was the best option available,” said Jim Hagedorn, chairman and CEO at Scotts Miracle-Gro, in a statement. “Unfortunately, the combination of a weak economy and the lack of scale proved too great to overcome."

Scotts acquired Smith & Hawken in 2004 for $86 million. At the time, the deal was expected to provide Scotts a way to expand into new product categories while providing Smith & Hawken with the opportunity to move into mass market retailers, such as Target.

The decision to cease operating Smith & Hawken is in the best long-term interest of Scotts Miracle-Gro, which continues to expand and add jobs in its core lawn and garden business, Hagedorn said. “By eliminating the losses from Smith & Hawken, we can invest even further in driving profitable growth and enhancing shareholder value.”

The closure is being managed by third-party consultants and will begin with storewide sales on July 9. Smith & Hawken gift cards will be honored during the closure process. Smith & Hawken has 56 stores in 22 states and Washington, DC.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above