Sapient, Shubert partner on

Marketing services firm Sapient Interactive announced today it has partnered with Shubert Ticketing, a provider of ticketing services throughout the U.S., to revitalize its Web site.  

Sapient Interactive's New York studio will work with Shubert Ticketing to enhance by adding intuitive navigation tools and multimedia features, the company said. is the official ticketing agency for most Manhattan theaters and handles all of a venue's sales, including box office, telephone, Internet, season tickets and subscription sales.

The redesigned site will integrate online retailing technologies to help customers find tickets easier and answer questions they have during the ticketing process, according to Sapient.

“Sapient's track record of excellence within the travel and entertainment industries, coupled with its unrivaled e-commerce expertise made Sapient the best choice for us,” said David Andrews, SVP of Shubert Ticketing, in a statement.

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