Sales Plummet After Circulation Cutback at Kids Stuff

Share this content:
Kids Stuff Inc. announced late Friday a 76 percent drop in second-quarter sales, which was attributed to reduced catalog mailing. Sales fell from $3,973,690 last year to $960,274 in 2001.


The net loss for the quarter totaled $955,628, compared with $477,527 for second-quarter 2000.


The company mailed 289,574 catalogs during the second quarter, a drop of more than 85 percent from the 2,242,837 mailed in that period last year.


"The $1.6 million loss for this year is a direct result of reduced catalog circulation," Kids Stuff CEO William L. Miller said. "Catalog circulation has been gradually curtailed as our depleted inventory reduced the catalog's effectiveness. At June 30 we had a working capital deficit of $4.9 million, and this requires immediate financing and an equity infusion."


North Canton, OH-based Kids Stuff entered an agreement June 20 with Cornell Capital Partners, New York, that provides a $3 million equity line of credit.


The company publishes Perfectly Safe, Jeannie's Kids Club and The Natural Baby Catalog.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above