Rubin Response Launches E-Newsletter Database, Web Site
Rubin searched the Web to find newsletters in the BTB and hi-tech sectors and compiled them into the database.
Marlene Cruz, media buyer at Rubin Response, Schaumburg, IL, screened each newsletter before adding it to the database.
The Web site allows the user to search for newsletters by alphabetical order, keyword or category.
When a user clicks on a specific newsletter, a rate page with pricing, ad specifications, circulation information and delivery information appears as well as other related information.
Another feature of the site is Media Planner, a function that allows users to tally costs of various media buys as well as select desired delivery dates for e-mail newsletter advertisements.