R.R. Donnelley Debuts Web Ad-Placement Service for Catalogers

Share this content:
R.R. Donnelley & Sons Co., Chicago, has launched a service called Select Source to help catalogers put product offers next to related editorial on the Internet.


Select Source, for instance, will put a client's gardening product next to an article on gardening, according to R.R. Donnelley.


So far, the service is in place at iVillage (www.ivillage.com), HouseNet (www.housenet.com), HomeArts (www.homearts.com) and the Wedding Channel (www.weddingchannel.com). R.R. Donnelley said it expects 500 Web sites to be participating by year's end.


"Select Source helps our catalog and retail customers implement the simple direct marketing rule of offering the right product to the right person at the right time," said Brian Bodell, director of e-commerce sales for R.R. Donnelley online services.


Bodell said to use Select Source, catalogers must send R.R. Donnelley images and related text of the products they want to sell on the Web. R.R. Donnelley then places the offers online within 14 days.


The service costs $25 for each product for conversion from print to a Web-ready format, plus a 15-percent commission on sales.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here