Rockport to relaunch e-commerce site in January

Share this content:

The Rockport Company, an Adidas-owned footwear brand, will relaunch its e-commerce site next month.

The company is building the site using Demandware's e-commerce platform. The revamped portal will feature enhanced customer profiles and trend-driven merchandising, and will allow consumers to rate and review products.

Demandware has replaced e-commerce service provider GSI Commerce as Rockport's e-commerce platform. Peter Shea, head of e-commerce at Rockport, said his company selected Demandware because it had an efficient and flexible on-demand e-commerce model.

“[Demandware's platform allows] the ability to gain more control over our merchandising and marketing initiatives,” he said. He did not disclose details about the selection process used to pick Demandware, but said via e-mail that the vendor “met matrixed requirements sets that aligned with our e-commerce strategy.”

Shea added that Rockport was “looking for a partner who could give us greater control over our e-commerce initiatives, such as merchandising and marketing programs, and support our growth strategy.”

Demandware began work on the relaunch shortly after it was hired in July. Shea said Rockport has also used Demandware's Link Marketplace technology, which enabled it to partner with marketing firms such as Gen3 Marketing. Michaels Stores also picked Demandware for an e-commerce site relaunch earlier this year, while Gucci Group  hired it for e-commerce initiatives.

James Driscoll, VP of marketing at Demandware, said the Boston-based firm is “already engaged and working with a design agency to build [Rockport's new] user interface.”

GSI Commerce did not respond to calls seeking comment.

Correction: An earlier version of this story misidentified the companies that Rockport has partnered with through Demandware's Link Marketplace technology. Direct Marketing News regrets the error.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here