Rockport names Hunt head of e-commerce

Share this content:

Kimberley Correia Hunt has been named head of e-commerce at Adidas-owned footwear brand The Rockport Co. Emmanuelle Accad, director of global PR and events at The Rockport Co. confirmed the hire to Direct Marketing News. Hunt will report to Tobias Reiss-Schmidt, VP of global retail at Rockport, effective Oct. 11.

Hunt will be responsible for “developing a roadmap to make Rockport.com a stronger representation of our brand and presenting the product in an appealing way, while creating an optimal shopping and user experience for our consumers,” Accad said.

Her short-term mission will be to assess Rockport's current e-commerce strategy and develop the appropriate team and infrastructure to support it, said Accad. It is immediately unclear how many people Hunt will manage.

Hunt will also be responsible for Rockport.com's global website relaunch. It is unclear when that rollout will be complete.

The company generated $343 million in net sales in 2010, according to an Adidas financial statement.

Hunt most recently served as head of e-commerce at U.K.-based Radley & Co where she started in May of last year. Prior to her time with Radley, she held managerial roles at Marks & Spencer Direct and QAS, an Experian company. At Rockport, she replaces Peter Shea, who left the company in June. He currently serves as director of digital strategy at e-commerce strategic consulting firm Tank Design.  

Rockport relaunched its e-commerce site in December after replacing platform-provider GSI Commerce with Demandware.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above