RockBottomGolf Picks Acquity Group, Blue Martini Software

Acquity Group, Chicago, and Ecometry Corp., Delray Beach, FL, will provide e-commerce software for's new online specialty golf retail Web site., Suffolk, VA, selected Acquity Group's Commerce OnDemand solution, which leverages Ecometry's Blue Martini e-commerce engine as its core technology, Ecometry said.

OnDemand software provides e-merchandising, integrated e-marketing, sales and promotion management tools, catalog management features and the ability to create custom microsites for target audiences. Ecometry said its software is used by 500 companies including Saks Fifth Avenue and Urban Outfitters.

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