Road Runner Beats Path to Apprehensive Direct Buyers

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Road Runner Sports, San Diego, tried a radical look for its 90-page summer 2003 catalog.

Instead of featuring runners effortlessly conquering miles of terrain with a picturesque backdrop, a look it has employed previously, the fitness apparel cataloger used a yellow cover with black type asking: YOU WANT ME TO BUY Running Shoes THROUGH THE MAIL???"

A black arrow under the question directed recipients to open the book, where they learned of the "RISK FREE!" offer that included free shipping, free returns "and 60 days to Run in Your Shoes!"


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