Retailer Returns to Catalogs After 2-Year Hiatus

Share this content:
Harold's Stores Inc., Dallas, a chain of upscale specialty apparel stores, said last week that it had returned to direct marketing with the Aug. 25 drop of its first catalog since March 2001.

The company stopped doing direct business in 2001 to focus on its retail stores.

Harold's has spent the past few months working through the operations side of the business, retraining call center staff and setting up its fulfillment operations in the Norman, OK-based distribution center.

About 60,000 books were sent to the mail-order buyer segment from the company's historical database. The toll-free number and order form were also included in all other copies sent to the company's retail file.

Initial response has been "ahead of plan and very encouraging," the company said.

Harold's Stores operates 39 full-line upscale specialty stores and three outlets in 19 states. Its Houston locations are known as Harold Powell.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above