Retail Sales Continue to Replace Direct at Coldwater Creek

Share this content:
Coldwater Creek Inc.'s net sales in the fiscal fourth quarter ended Jan. 28 climbed 41 percent to $287.9 million, the company said yesterday. Net income for the quarter soared $7.5 million, or 65.5 percent, to $18.9 million compared with $11.4 million in the year-ago period.

Net sales from Coldwater Creek's retail segment represented 57.5 percent of the company's total in the fourth quarter compared with 48.2 percent last year. Its direct segment net sales increased 15.7 percent to $122.4 million, representing 42.5 percent of total net sales in this period, compared with 51.8 percent last year.

Internet net sales were up 18.3 percent to $73.7 million, representing 60.2 percent of the direct segment's net sales compared with last year's 58.9 percent.

Catalog net sales increased 12 percent in the quarter to $48.7 million. Catalog net sales represented 39.8 percent of the direct segment's net sales in the quarter versus last year's 41.1 percent. Catalog net sales represented 16.9 percent of the company's total net sales compared with 21.3 percent last year.

Net sales in fiscal 2005 rose 33.5 percent to $788.2 million. Net income for the year jumped $17.6 million, or 60.6 percent, to $46.8 million.

Annual net sales from the retail segment represented 58.3 percent of the company's total versus 50.2 percent last year. The direct segment's net sales increased 11.7 percent for the year to $328.6 million.

Annual Internet net sales increased 23.6 percent to $200.6 million. Annual catalog net sales decreased 2.9 percent to $128 million.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above