Restoration Hardware Launches New Brocade Home Brand

Share this content:

Home furnishings specialty retailer Restoration Hardware Inc. officially launched its new Brocade Home brand a month ahead of a catalog mailing.

The fashion home brand is targeted at the broader value market, but with a feminine touch. It mixes vintage and contemporary looks with rich fabrics and materials for a romantic and seductive result, the Corte Madera, CA, company said.

Lisa Versacio spearheaded Brocade Home's debut. She joined Restoration Hardware  last year from Williams-Sonoma Inc., where she was responsible for developing and launching the West Elm brand.

The new brand currently can be previewed at an information only site at www.brocadehome.com where consumers can also request a catalog.

Restoration Hardware's plan is to develop a multichannel retailing platform for Brocade Home over the next several years.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here