Restoration Hardware Debuts Outdoor Catalog

Share this content:
Restoration Hardware Inc. has launched a new catalog of outdoor furniture called Restoration Hardware Outdoor and will test another new concept with a catalog mailing in September, the company announced late last week.


The fall mailing will target a broader-value market, Restoration Hardware president/CEO/chairman Gary Friedman said in a statement.


The Corte Madera, CA-based, company also reported yesterday financial results for fourth quarter and for the full year ended Jan. 28.


Net revenue for the fourth quarter totaled $191 million, a 2 percent increase. Same-store sales declined 5.5 percent during the same period. Direct-to-consumer sales, however, increased 20 percent for a total of $48.2 million.


The company reported a net loss of $19.5 million or $0.52 per share compared to a net income of $10.6 million or $0.28 per fully diluted share last year.


Net revenue for the fiscal year increased 11 percent for a total of $581.7 million. Same-store sales declined 0.3 percent for the year.


Direct-to-consumer sales increased 34 percent for a total of $160 million.


For the full year, the company reported a net loss of $29.3 million or $0.83 per share compared to a net income of $1.7 million or $0.04 per fully diluted share last year.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above