Restaurant.com debuts B-to-B incentive packages

Share this content:

Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.

 

The restaurant couponing site, which has offers and gift certificates at more than 11,000 restaurants nationwide, is targeting businesses who are looking for customer incentive packages with the special summer offer. For example, an online furniture retailer might buy these packages to drive purchases of more than $500.

 

“Marketers are looking for innovative cost effective ways to grow their businesses,” said Cary Chessick, president and CEO of Restaurant.com, in an e-mail to DMNews. “Nothing is more attractive to a wide audience of consumers than the treat of dining and movie-going.”

 

Companies can purchase these gift packages to incentivize consumers as a part of their own marketing campaigns. The bundle combines two movie tickets from Fandango and a $25 Restaurant.com gift certificate into one package.

 

Marketers can then give this package to a consumer once the buyer has completed a transaction, such as purchasing a product or service, spending a minimum amount at a store, signing up and subscribing to a list or referring a friend. These coupons can be transferred as gift cards and gift certificates, via e-mail or as a Web page.

 

Marketers can also customize quantities and values depending on specific campaign goals.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above