Responsys to Provide E-Mail Marketing Software to Furniture.com
The online furniture dealer will use the software to develop and deliver opt-in e-mail campaigns.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is future, one pundit predicts.
Here are five ways to ensure that campaigns are integrated across digital and traditional channels.