Responsys to Provide E-Mail Marketing Software to Furniture.com
The online furniture dealer will use the software to develop and deliver opt-in e-mail campaigns.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
Marketers who fail to acknowledge personalization and preferences end up digging their own grave.
A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.