Responsys to Provide E-Mail Marketing Software to Furniture.com
The online furniture dealer will use the software to develop and deliver opt-in e-mail campaigns.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.