Report: Target Will Close 5 Catalogs

Share this content:
Five catalogs produced by Target Corp. soon will disappear from the direct marketing landscape, according to a report in the Star Tribune of Minneapolis.


The catalogs are Signals, I Love a Deal and three Marshall Field's books. The newspaper quoted a company spokesperson as saying that the catalogs will mail in the spring with fulfillment occurring through June. The catalogs' most popular items will remain available on the company's Web site.


The newspaper also reported that the company is closing an operation that sells incentive and recognition products to companies. Though the number of layoffs was not specified, spokesperson Lena Klofstad told the Star Tribune that they affected "less than 1 percent" of the company's corporate workforce in the Twin Cities. The newspaper stated that the firm has 5,000 employees at its downtown Minneapolis headquarters and nearly 3,000 at its financial services operation.


Klofstad said the company wants its Target.direct division to focus solely on Internet retailing. Calls to Target's headquarters were not returned.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above