Redcats USA Plans Outlet Catalogs

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Redcats USA will launch two outlet catalogs and companion Web sites, the New York-based company said yesterday.


Redcats is a multichannel retailer of plus-size and "missy" apparel (for young women) under the brand names Chadwick's, Lerner, Jessica London, Lane Bryant, Roaman's, KingSize and La Redoute USA.


The Chadwick's Outlet Catalog is to mail March 1. However, COBoutlet.com will be active starting today. The catalog and Web site will feature missy apparel and home fashion items.


The Brylane Outlet Catalog is to mail in early April. A companion site, BCOutlet.com, opens March 23. The catalog and Web site will offer plus-size apparel for men and women as well as home lifestyle products.


The new outlet titles will feature brand-name fashion and home merchandise from all 10 Redcats USA brands at 30 percent to 80 percent off original prices. New merchandise will be added to both outlet Web sites daily.


The new titles will be promoted to the company's existing customer base via its various catalogs this month.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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