Redcats Tests AVENUE Catalog

Share this content:
Cataloger Redcats USA recently mailed a first test book under the AVENUE brand as part of an arrangement with the plus-size apparel chain's parent United Retail Group Inc., Redcats chairman/CEO Eric Faintreny told DM News.

"AVENUE is a successful retail chain, and they are progressing really well," Faintreny said, adding that the six-month deal with United Retail Group "is an exploration" of AVENUE's potential as a direct marketing vehicle.

The AVENUE brand is available in 500 AVENUE stores and via a Web site, It "is younger and slightly more upmarket than our titles," Faintreny said.

Redcats USA, New York, produces several catalogs in the plus-size category, including Roaman's, Jessica London and Lane Bryant.

The AVENUE test catalog went in the mail Feb. 18. The 84-page book features plus-size apparel produced by Redcats resources, so it is not the same merchandise that appears in AVENUE stores. Prices range from $6.99 to $109.99 per item, similar to the pricing strategy of Redcats' other plus-size catalogs, Faintreny said.

United Retail Group assumes no costs associated with the trial, and catalog sales will not be included in the company's reported sales. Based on the results of the trial, United may license Redcats to produce an AVENUE catalog going forward.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above