Redcats launches umbrella plus-size site

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Redcats USA has created a master Web site that brings together its four plus-size apparel brands in one location.

The umbrella Web site at gives consumers the opportunity to shop for Woman Within, Roaman's, Jessica London and KingSize merchandise from one site with a combined shopping cart.

In addition, the site has editorial content, including a column by Nancy Nadler LeWinter, the founder of Mode Magazine, product recommendations, Q&A features, interactive features, advice specially designed for plus-size women and trend reports.

New York-based Redcats, which is owned by French retailer PPR, created the site using feedback from catalog customers, who told it they want one-stop shopping. The site was launched on Oct. 23.

The shopping experience includes personalized promotions, "add to bag" coupon functionality, wish list, advanced search, item availability on product detail pages, authoritative fit guides, product specific fit tips and multiple zoom images.


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